Smaller form factor (e.g. 2.5 inch) hard disk drives often consume less power per gigabyte than physically larger drives. Unlike hard disk drives, solid-state drives store data in flash memory or DRAM. With no moving parts, power consumption may be reduced somewhat for low capacity flash based devices.
In a recent case study, Fusion-io, manufacturers of the world's fastest Solid State Storage devices, managed to reduce the carbon footprint and operating costs of MySpace data centers by 80% while increasing performance speeds beyond that which had been attainable via multiple hard disk drives in Raid 0. In response, MySpace was able to permanently retire several of their servers, including all their heavy-load servers, further reducing their carbon footprint.
As hard drive prices have fallen, storage farms have tended to increase in capacity to make more data available online. This includes archival and backup data that would formerly have been saved on tape or other offline storage. The increase in online storage has increased power consumption. Reducing the power consumed by large storage arrays, while still providing the benefits of online storage, is a subject of ongoing research.
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